Whether consumers shop in-store or online, it’s still the fabric that gives them their first impression of a mattress.
Mattress fabrics can hint at answers to questions like: Will this mattress help me get a better night’s sleep? Does it solve my sleep problems? Is it a high-quality bed? Is it a good value?
And most of all, Is it comfy?
The novel coronavirus pandemic has forced people to spend far more time at home than usual, which is sparking interest in home improvement projects and redecorating with an eye toward making abodes, including bedrooms, more inviting, functional and comfortable.
But today’s extension of comfort goes beyond physical comfort to spiritual and performance comfort.
A cooling fabric is a comfort fabric: I feel more comfortable because I think I’m cooler and I think I will sleep better.
Antibacterial fabrics help people feel more comfortable because they think it’s a cleaner surface.
Sustainable fabrics are comfort fabrics because people feel more comfortable sleeping on natural surfaces that have been harvested without the use of fertilizer and pesticide, and manufactured in a GOTS-certified facility.
Recycled and ‘upcycled’ polyesters comfort (because of their association with) perceived recycling and ocean cleaning.
Copper fabrics comfort the soul with their bacteria-killing power and pain relief properties.
Before we look at design, color and construction developments, it’s important to note three other broader trends influencing mattress fabrics today:
E-commerce effects:
Knits and wovens with knitlike properties lead the category, in large part because of their ability to hold their shape and not wrinkle while being rolled, compressed, boxed and unboxed. With e-commerce mattress sales continuing to grow, their dominance is expected to continue. Fabrics with those qualities also help brick-and-mortar retailers.
Valuing value:
Because of the economic downturn, today’s consumers are more interested in lower priced bedding, and, for fabric suppliers, offering value in (fabric) quality and look is key.
Custom looks:
Most fabric suppliers continue to unveil new collections — many a couple of times a year; others more frequently — as a way to showcase their design capabilities and spark their customers’ interest.
In general, when it comes to fabric designs for mattress panels, traditional florals have faded and bold patterns — often oversize or repeating geometric shapes — are going strong.
Another thing we’re hearing more and more is manufacturers wanting the aesthetic style of the fabric to convey the function.
Post time: Sep-27-2022
